Contents
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Credit: Cristopher Santos
Credit: Cristopher Santos
Credit: J Maroney
Credit: Jim Kroft
Credit: J Maroney
Credit: Cristopher Santos
Credit: J Maroney
Alexa Shoen is a writer, global technology leader, internet personality, and the author of #ENTRYLEVELBOSS: How To Get Any Job You Want (St Martins Press 2020). With over 15,000+ copies sold and climbing, it’s one of the bestselling career books of the new economy–and it works, according to its cult-like following of happily employed readers.
You might recognize Alexa Shoen as your favorite life advice mentor on TikTok, where she talks to her 220,000+ followers about how to navigate life and work after school is all over. Alexa’s work and writing have been featured in Forbes, The Economist, Wall Street Journal, KTLA, Harper’s Bazaar, Stylist, and more.
Alexa has worked as a global technology leader at both Meta and TikTok – and she's now documenting her first-ever career sabbatical in her new Substack newsletter, which is titled Selfish & Thoughtful. Between the Substack and the TikTok: it’s akin to watching Elizabeth Gilbert go full-throttle Eat, Pray, Love in real time.
Above and beyond that, she’s also an acclaimed independent jazz vocalist with multiple records streaming online. Alexa holds a master’s degree in Vocal Jazz Performance, First-Class Honors, from Leeds College of Music and a bachelor’s degree in English from the University of Notre Dame. She is originally from San Diego, California.
<aside> 👌🏻 223K on TikTok | tiktok.com/@alexashoen
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<aside> 🎆 7.7K on Instagram | instagram.com/alexashoen
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<aside> 🐥 2K on Twitter | twitter.com/alexashoen
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<aside> 💌 8K newsletter subs | alexashoen.substack.com
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<aside> 📘 15K books sold | entrylevelboss.com/book
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<aside> ⭐ 4.5K on Facebook | facebook.com/alexashoendotcom
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| Engagement & Reach | Demographics |
|---|---|
| 223,000 followers | 90% women |
| 34K profile views per month | 38% 18-24 yo |
| 49% 25-34 yo | |
| 10% 35-44 yo | |
| college grads | |
| 8% engagement rate | 74% USA 🇺🇸 |
| 14% UK 🇬🇧 | |
| 7% CAN 🇨🇦 | |
| 923K video views per month |
| Engagement & Reach | Demographics |
|---|---|
| 7,700 followers | 83.6% women |
| 1.4K profile views per month | 13% 18-24 yo |
| 51% 25-34 yo | |
| 23% 35-44 yo | |
| college grads | |
| 9% engagement rate | |
| 44% USA 🇺🇸 | |
| 20% UK 🇬🇧 | |
| 3% CAN 🇨🇦 | |
| 10% avg. view rate per Story |
https://www.tiktok.com/@alexashoen/video/7165923647629053189
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